Brand Perspective: Using DealAuthor for Scaled Influencer Outreach and Management

This example shows how Lisa from CoolBrand can use DealAuthor to automate influencer outreach and management. Taylor acts as part of CoolBrand's team, handling all communications, negotiations, contract management, and billing, ensuring Lisa's campaign is managed seamlessly and efficiently. Lisa can focus on strategy while DealAuthor handles the details, saving time and resources while scaling their marketing efforts.

Want to streamline your influencer marketing efforts? Onboard with DealAuthor today, and let us handle the rest!

Email 1: Onboarding the Brand with DealAuthor

From: onboarding@dealauthor.ai
To: lisa@coolbrand.com
Subject: Welcome to DealAuthor! Let's Get Your Influencer Campaign Started

Hi Lisa,

Welcome to DealAuthor! We're excited to help streamline your influencer outreach and management. You can use us in two ways:

1. Email on Your Behalf: We can send emails as if they are directly from you (e.g., lisa@coolbrand.com).
2. Introduce Us as Part of Your Team: You can introduce me, Taylor, as someone on your team (e.g., taylor@coolbrand.com), and I'll handle the outreach and negotiation.

You can also choose to:

- Automate Negotiations: Allow us to negotiate deals up to your budget without checking back.
- Approve Responses: Have us check with you before finalizing any agreements.

To set up your preferences, please reply with the following details:

- Target Influencer Profile: (e.g., Beauty and lifestyle influencers with 50k–200k followers)
- Campaign Deliverables: (e.g., Instagram Post, Instagram Reel, TikTok Post)
- Budget Per Influencer: (e.g., Up to $1,500, inclusive of our 10% fee)
- Preferred Tone for Outreach: (e.g., Casual and engaging)
- Rights and Usage Terms: (e.g., 6-month usage rights for social media content, North America only)
- Approval Process: Would you like to approve every deal, or should we handle them autonomously within your budget?
- Additional Requirements: Any specific brand guidelines or terms we should include in negotiations?

Once we have these details, we'll create your standard contracts and start reaching out to influencers that match your criteria. You can update your preferences at any time!

Looking forward to helping you scale your influencer marketing efforts!

Best,
Taylor from DealAuthor

Email 2: Onboarding Response from Lisa at CoolBrand

From: lisa@coolbrand.com
To: onboarding@dealauthor.ai
Subject: Re: Welcome to DealAuthor! Let's Get Your Influencer Campaign Started

Hi Taylor,

Thanks for reaching out! Here are the details for our campaign:

- Target Influencer Profile: Beauty and lifestyle influencers with 50k–200k followers.
- Campaign Deliverables: 1 Instagram Post, 1 Instagram Reel, 1 TikTok Post.
- Budget Per Influencer: Up to $1,500, including your 10% service fee.
- Preferred Tone for Outreach: Casual and engaging.
- Rights and Usage Terms: 6-month usage rights for social media content, North America only.
- Approval Process: Please handle deals autonomously within the budget.
- Additional Requirements: Include a brand mention in every post and a call to action directing followers to our product page.

I'd like to introduce you as part of my team, so please use taylor@coolbrand.com for outreach.

Feel free to reach out if you need any more information. I'm excited to see what DealAuthor can do!

Best,
Lisa
Influencer Marketing Manager
CoolBrand

Email 3: Confirmation and Campaign Setup by DealAuthor

From: taylor@dealauthor.ai
To: lisa@coolbrand.com
Subject: Re: Welcome to DealAuthor! Let's Get Your Influencer Campaign Started

Hi Lisa,

Thank you for providing the details! Here's how we've set up your campaign:

- Target Influencers: Beauty and lifestyle influencers with 50k–200k followers.
- Deliverables: 1 Instagram Post, 1 Instagram Reel, 1 TikTok Post.
- Budget Per Influencer: Up to $1,500, including our 10% fee.
- Outreach Style: Casual and engaging tone.
- Rights and Usage: 6-month usage rights for social media content, North America only.
- Brand Guidelines: Each post to include a brand mention and call to action.
- Approval Process: Autonomous handling within budget.

I will reach out to influencers from the email taylor@coolbrand.com as part of your team. I'll keep you updated on our progress and notify you once we secure any agreements.

You can update your preferences or review deals at any time!

Best,
Taylor
DealAuthor

---

Outreach and Negotiation Process

Email 4: Automated Outreach to Influencer (From CoolBrand Email)

From: taylor@coolbrand.com
To: jordan@influencer.com
Subject: Collaboration Opportunity with CoolBrand

Hi Jordan,

I'm Taylor from CoolBrand's Influencer Team. We love your content and think you'd be a fantastic fit for our upcoming product launch!

We'd like to propose the following collaboration:

- Deliverables: 1 Instagram Post, 1 Instagram Reel, 1 TikTok Post
- Compensation: $1,500 for all deliverables (inclusive of rights and usage for 6 months in North America)
- Content Requirements: Brand mention and a call to action directing your followers to our product page

If you're interested, please let me know, and I'll send over a contract via DocuSign.

Looking forward to working with you!

Best,
Taylor
CoolBrand Influencer Team

Influencer Responds with Interest

From: jordan@influencer.com
To: taylor@coolbrand.com
Subject: Re: Collaboration Opportunity with CoolBrand

Hi Taylor,

This sounds great! I'm interested in collaborating with CoolBrand. Please send over the contract details.

Thanks,
Jordan

Taylor Confirms and Sends Contract via DocuSign

From: taylor@coolbrand.com
To: jordan@influencer.com
CC: lisa@coolbrand.com
Subject: Contract for Collaboration with CoolBrand

Hi Jordan,

Fantastic! I've attached a DocuSign agreement outlining all the deliverables, compensation, and rights and usage terms for this collaboration. Please review and sign when you're ready.

[Click here to Review and Sign the Contract]

Once signed, we will coordinate the next steps and get started!

Best,
Taylor
CoolBrand Influencer Team

DocuSign Email with Agreement

From: docusign@dealauthor.ai
To: jordan@influencer.com
Subject: DocuSign Agreement for Collaboration with CoolBrand

Hi Jordan,

Please review and sign the attached agreement for your collaboration with CoolBrand. This document includes all agreed terms, including content deliverables, compensation, usage rights, and timelines.

[Click here to Review and Sign the Contract]

Best,
Taylor from CoolBrand

Email 5: Confirmation of Signed Contract and Billing

From: taylor@coolbrand.com
To: lisa@coolbrand.com
CC: jordan@influencer.com
Subject: Signed Contract and Next Steps

Hi Lisa,

Jordan has signed the agreement for the collaboration! The terms include:

- Deliverables: 1 Instagram Post, 1 Instagram Reel, 1 TikTok Post.
- Compensation: $1,500, inclusive of our 10% service fee.
- Rights and Usage: 6-month usage rights in North America.
- Brand Guidelines: Brand mention and call to action in every post.

I will handle the coordination with Jordan to ensure the content is delivered according to your campaign goals. You'll receive updates as each milestone is reached.

If you have any questions, feel free to ask!

Best,
Taylor
CoolBrand Influencer Team

Email 6: Billing and Confirmation of Payment

From: billing@dealauthor.ai
To: lisa@coolbrand.com
CC: jordan@influencer.com
Subject: Invoice for Collaboration with Jordan

Hi Lisa,

Attached is the invoice for the collaboration with Jordan, totaling $1,500 (inclusive of our 10% service fee).

Please process the payment by [Due Date] to ensure the project starts as scheduled.

If you need any adjustments or have questions, don't hesitate to reach out.

Best,
Taylor
DealAuthor